Garrison Hullinger Interior Design (GHID) approached me to develop some fresh looks for their printed advertising and a logo usage guide.
Garrison, key designer and founder of GHID, was ready to update his print advertising to achieve a more modern commercial appeal. While he had traditionally been referral-focused, his target clientele were now a younger group that were more savvy in their shopping, yet still turning to magazines to curate trends and designer spotlights.
Multiple ads were produced, but the above 2 full-page designs represent the web-influenced print style we developed, which returned multiple new leads for GHID.
Garrison chose to further expose his new aesthetic through holiday greeting cards. These were printed and posted to his entire client base.
Happy with the results, GHID commissioned a logo usage guide as the initial phase of documenting the new design aesthetic for future use.